N° 03 · Luxury · AR · ← back to index
Louis Vuitton × Kusama
A global luxury drop in eight weeks.
For Louis Vuitton’s Yayoi Kusama collaboration, we designed and shipped a co-ordinated launch app for five flagship cities (London, Paris, Milan, Tokyo, New York) in eight weeks.
Cities
5 flagships
Delivery
8 weeks
Languages
7
Platforms
iOS · Android
Results
Five cities, one rollout, zero slippage.
01 / 05
5
Cities
02 / 05
8wk
Delivery
03 / 05
7
Languages
04 / 05
250k+
Bookings
05 / 05
4.9★
Rating
§ II · Experience
The shop as a destination.
Bookings for in-store activations. AR previews of the polka-dot world. A digital companion that followed guests through the flagship.
Each city could localise without a new build.
AR
Bookings
Editorial
Localised
§ III · Engineering
Eight weeks, no crunch.
A timeline that terrified other studios was comfortable because the platform was already there. We spent the time on craft: the typography, the motion, the moment.
Zero severity-1 incidents during launch week.
Craft
No crunch
Zero sev-1
Client voice
“The attention to detail matched the house. We would not have believed this timeline possible.”
Global retail innovation
Louis Vuitton
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