What is a SuperApp?
A SuperApp consolidates multiple services into a single native mobile platform that users open every day. It starts with a habit-forming core service, then adds auxiliary services that benefit from the engaged user base. SSO, push notifications, and shared data create compounding value across every service.
Our Approach
Our proprietary SuperApp Canvas helps you identify which services to build, in what order, to maximise adoption and revenue. We have applied this process since 2008, delivering platforms like MySTC for Saudi Telecom (16M downloads, $3.4bn in annual transactions).
SuperApp Canvas
The SuperApp Canvas captures the essential building blocks of your concept required to achieve end user adoption.
The goal is for SuperApps to be installed on the first page of a user's device, and used multiple times on a daily or weekly basis.
Once powerful habits are created, auxiliary services can be added which generate further attention and revenue.
The SuperApp canvas is based on the widely used and accepted Business Model Canvas from Strategyzer.
Download the SuperApp Canvas
