Louis Vuitton x Yayoi Kusama
Fashion Meets Art
Bringing a Global Fashion Collaboration to Life
Louis Vuitton needed to translate the Yayoi Kusama collaboration into an immersive digital experience that matched the scale and ambition of the collection. The challenge: deliver a location-based AR activation across 7 major cities worldwide, on a tight timeline.
Future Workshops partnered with Closer to build native iOS and Android apps featuring innovative AR mini-games inspired by the collection. We delivered in 4 months using our App Rail platform.
Augmented Reality in the Fashion Capitals of the World
By leveraging Augmented Reality, the mobile applications allowed users to scan their environment, reveal game elements, transform their cities into Kusama's vision and win prizes through the App's loyalty scheme.
London, Paris, Milan, New York, Tokyo, Seoul and Shanghai
As one of the most significant location-based AR activations ever seen, the App included four distinct mini-games and a city map feature for effective navigation in the most prominent international fashion destinations: London, Paris, Milan, New York, Tokyo, Seoul and Shanghai.
The App enabled users to experience Yayoi Kusama's world while collecting prizes. To enhance the gaming experience and to provide engagement, users were encouraged to collect and cultivate virtual seeds into blooming flowers to progress to a new level and turn them into unique LVxYK collectibles to unlock the next levels.
Level up with Louis Vuitton
Inspired by Louis Vuitton iconic trunks, each player possessed their own Yayoi Kusama Infinity design piece that transformed as they advanced in the game. With each level progression, the trunk became more unique.
When Fashion Meets Technology
The Apps leveraged advanced location technology to ensure users access content that is tailored to their specific location. To further enhance user engagement, real-time progress tracking systems and a rewards program were integrated into the app.
The gaming servers were strategically positioned to provide fast loading times and optimal peak performance, offering fashion lovers a seamless and joyful gaming experience worldwide.
The best-in-class native Apps for Android and iOS were delivered in 4 months thanks to advanced prototyping in App Rail.
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